Ron Ten Berge and Big Data

At Kraft Foods, Ron Ten Berge was involved with a new approach to selling products called category management. The philosophy of this approach is to basically treat each section of the store as a strategic business unit. 

Part of doing this involves a tremendous amount of rigor around data and analytics. Ron Ten Berge thrived in the big data and analytics world. 

For him, doing analytics and to be part of one of the first teams of people learning this new approach to business was exciting and a pure learning experience.