Ron Ten Berge and the development of E-commerce

Ron Ten Berge knows about the importance of e-commerce. Ron Ten Berge understands that it has become the preferred way for many consumers to shop and that it must be part of any business strategy. 

Ron believes that any consumer products business has to determine the role e-commerce is going to play in how the business sells their product. 

Ron Ten Berge knows it is an opportunity to help develop a business and it is essential to any business practice. Everything about who you sell to determines how e-commerce will serve to promote and develop your company. A great example of how e-commerce has shaped the consumer product industry is Nike’s relationship with Amazon. 

Nike did not sell directly on Amazon.com until very recently. They recognized that this was where their consumers were shopping and that they needed to manage and control their brand presence online. This was a watershed moment. 

Ron Ten Berge has been actively engaged in the development of e-commerce with consumer brands for nearly 20 years.