Coming from a family of entrepreneurs and living in the gorgeous and distinct landscape of the High Sierras gave Ron Ten Berge an edge. If you grow up in a place where there is a diversity of outdoor recreation options—fishing, hunting, skiing, hiking—being a leader in the sporting goods industry is perfectly fitting.
It is also how Ron Ten goes about building a team of employees that has helped his career.
It is also how Ron Ten goes about building a team of employees that has helped his career.
How you relate to people—that is how you understand a product and its relationship to its consumer. Living in diverse places, working with a diverse group of people, believing in community—that is how you build an amazing team and an amazing product.
Ron Ten Berge’s history, how he relates to people, and how he believes in community—these things have helped him in all of his business ventures.
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