At Kraft
Foods Ron Ten Berge learned incredible things. One of his Frito sponsors moved
from to Kraft Foods and asked him to join the company as well. His position was
in account management where he had to sell their products to major food chains.
He became involved with a new approach to selling called category management. The
philosophy behind this approach is to treat each section of store as a strategic
business unit. Much of this involved a tremendous amount of rigor around data
and analytics. Ron Ten Berge thrived in this world.
At a young age, to do
category analytics and was part of one of the first teams of people learning
this new approach to business, was outstanding. Kraft Foods invested time and
effort in him by helping him learn these new methods. Ron Ten Berge adored
learning about big data, category management, the ability to look at a massive
amount of information and draw conclusions and make decisions based on the material.
Ron Ten Berge also learned the power of consumer advertising and brands at Kraft Foods as
he handled a number of different powerhouse brands such as Philadelphia Cream
Cheese, Kraft Singles and Oscar Mayer meats. All in all, it was an awesome
learning experience for Ron.
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